At Froof, our journey began with a simple yet profound belief: every pet deserves a life of love, health, and happiness. We understand that your pets are more than just animals; they are cherished family members, loyal companions, and a source of boundless joy in our lives.
Our ethos is deeply rooted in three core principles:
1. Homes that Thrive: Our mission is to create homes where both pets and their owners thrive. We're committed to providing products and solutions that promote a clean, healthy, and harmonious environment for all. With us, you're not just enhancing your pet's life; you're elevating the well-being of your entire household.
2. Uncompromising Quality: We take pride in the craftsmanship and excellence that goes into each of our products. From meticulous design to choosing the right manufacturer to work with, we uphold the highest standards to ensure our products are effective at their intended use and your pet receives only the best. When you choose us, you're choosing products crafted with love and dedication, designed to make your pet's life and homes extraordinary.
3. Empowering Pet Parents: Knowledge is the key to nurturing a happy, healthy pet. We are dedicated to empowering pet parents with the right information, resources, and support they need to provide the best care for their fur babies. Your journey as a pet parent is our journey too.
With Froof, you're not just choosing a brand; you're joining a community of pet lovers who share your passion and dedication. Together, we're shaping a world where pets thrive, tails wag with delight, and every moment is filled with unconditional love.
Welcome to our family, where your pet's well-being is at the heart of everything we do.
Kumo arrived at our home with a host of skin issues, including a severe yeast infection and food allergies. Due to his sensitivity and proneness to allergies, we had to exercise caution while introducing him to household items containing strong odors and chemicals to prevent worsening his skin condition. Unfortunately, finding suitable, effective and pet-friendly cleaning supplies in Singapore was a challenge. We also needed to clean our home to remove his doggy odour.
As a result, the idea for Froof emerged during a lunch discussion. The Froof founders recognized a need for specialized home cleaning solutions that are gentle and non-irritating for pets like Kumo.
In order to give our products some individuality, we have collaborated with a young and gifted Singaporean illustrator @Tradervans to create distinctive illustrations for each of our labels to bring some humor and colours to your homes.
